Artists How Do You Haul Large Art Into Art Fairs?

Art marketing 101: How to promote your art.

March 24th, 2022

Making fine art is the fun part, simply getting information technology out there tin be a fleck more challenging. Not sure how to marketplace artwork online? No problem—we accept all the tips and tricks to help you learn how to promote yourself as an artist. Past the finish of this article, yous'll love lots of actionable ideas to get your art noticed by a wider audition.

Start art marketing with an astonishing online portfolio.

Building an online art portfolio is a crucial first footstep in effective art marketing. Whether you're networking with a new contact, applying for a project, or submitting your work for an fine art contest, you must have a place where you can direct people to see your all-time work.

It doesn't thing if you're marketing fine art, your tattoo portfolio, or anything in between: if you desire your work to exist seen, an online portfolio is a must.

Since your portfolio often serves equally your first impression, it's important to put some idea into it. Hither are some primal features that will brand your portfolio shine—and accept your art marketing to the adjacent level.

Use a time-saving website builder.

Save yourself fourth dimension and money and use an online portfolio platform that allows you to build your site in minutes. Choose one that gives you a free trial, so you lot can see if it'southward the right fit for your needs.

Choose a layout and template that are bonny and piece of cake to navigate; when it comes to art marketing, y'all desire something that reflects your brand and immerses visitors in your digital world. Yous can practice this past maintaining consistent utilize of fonts, colors, and other brand assets.

Curate that content.

While it can be tempting to testify off all your work on your online portfolio website, you should exist a lilliputian picky when choosing what to include.

Visitors are less likely to sift through a portfolio with too many examples. If your portfolio has likewise many examples, some of those stunning pieces in your portfolio may never be seen, leaving visitors overwhelmed. For most portfolios, 20 to 30 of your very best images is the perfect amount.

You can undermine your fine art promotion efforts past including pieces that don't represent your best work. Plan to review your portfolio one time or twice a year to keep it fresh.

Ace your artist statement and well-nigh me page.

Make sure to add together your artist statement to your website. An artist statement describes how you work and what your art ways.

Learning how to write an artist statement is another of import attribute of fine art marketing since you'll be asked to do information technology many times throughout your career. You'll demand information technology to submit your work to art competitions, and to provide to any media outlets writing near your art. It's also a cornerstone of creating your make identity every bit an artist.

The Near Me section on your portfolio is a skilful place to put it. Brand sure to fill out the rest of your Well-nigh Me page with engaging content most yourself and your do; prospective clients desire to go to know the artist behind the art.

Start blogging.

Adding a blog to your online portfolio will go a long way in marketing your art, since creating unique content for your site regularly volition help better its search rankings.

Blog posts too allow you lot to show off your artistry. Data-packed blog posts demonstrate your expertise and position you as an industry leader.

Sell fine art online.

Wondering how to marketplace artwork online in one case visitors accept landed on your portfolio website? Selling your pieces or prints is an excellent mode to heave your acquirement.

You've already got your visitors interested in your fine art, and then setting up an online store ensures you don't miss out on potential sales. Once these pieces are on the walls of collectors and clients, they tin can spark interest in other buyers, finer doing more than art marketing for you.

Pick an online portfolio platform that offers online store functionality and a mode to sell your prints. By selling directly to clients, you can avoid archaic finder fees (derived from in-person gallery fee structures) that are typical of some online marketplaces.

Entering competitions is excellent for artist promotion. If y'all manage to win, not only will you earn some attention for your art, but having the award nether your chugalug tin help you starting time building a reputation as a great artist.

Even if y'all don't win the competition, entering can still help with marketing your fine art, equally many competitions will show off some runner-ups, honorable mentions, or recently submitted entries on their art promotion websites.

Some annual art competitions worth checking out include:

The Artist's Mag's Annual Art Contest
Chelsea International Fine Art Competition
Tallahassee International Juried Competition
ArtPrize

While promoting your art online can be very effective, don't forget the power of art promotion in real life. People who interact with your work in the real world are more likely to remember it than something they scrolled by online.

Organizing your ain fine art show is a wonderful way to larn the fine art marketing ropes—and it may be easier than you lot remember. Here are some tips to help your show go smoothly:

Think of a theme to tie the whole testify together. While it's not required, a theme can give a sense of focus to an art show and help you determine if there are other artists who you desire to characteristic.
Consider making information technology a group show. More than artists mean more art marketing for the show! Each creative person will be able to put the word out to their networks of friends and fans, increasing the reach of your artist promotion.
Don't stick to the traditional options for venues. Sure, if it'due south in your budget, renting a formal gallery is great. But any place that is open and accessible could work. Some examples include hotel lobbies, restaurants, and music halls. There may even be opportunities for public art installations, merely y'all will need to coordinate with your local metropolis hall to obtain the required permits.
A great show affiche volition go a long way in marketing your art. Here are our all-time tips on how to make a affiche that volition capture your future clients' attending.

Marketing your art past networking.

When information technology comes to promotion for art, one of the chief skills to master is networking. Hither are some of the best means to build those art-world relationships:

Attend art exhibitions and fairs.

Y'all'll be able to meet art lovers, professional person artists, gallery owners, and agents. Making these contacts is extremely important. People you meet tin can go along you informed about new opportunities – like which art galleries are accepting submissions – and help you market your fine art by sharing your artwork on their social feeds or past suggesting popular artists you could interact with.

Don't forget to bring your business cards, and paw them out to anybody you run into. It sounds like a small-scale thing, but something every bit simple as a well-designed bill of fare can really help with artist promotion.

Bring together artist organizations.

Besides offering tons of networking opportunities, these organizations can often provide workshops, artist promotion and advocacy, resources, and more.

At that place are many creative person organizations based in specific states or cities, so take a look at whatsoever local organizations you might like to join. In that location are also a variety of national organizations.

Some examples include:

The Portrait Society of America
Oil Painters of America

This is an awesome fashion to become your art out at that place and do a little good for your fellow artists at the same fourth dimension.

Some customs-based art marketing ideas include providing artwork for clemency auctions, participating in community art projects like murals, and volunteering to teach at customs centers.

New to the city? At that place are still lots of means to go involved in the artist customs and start building that network—and marketing your art.

How to become fine art noticed when you're new: Interact on an fine art project.

Information technology's a mutual question for new artists: how to go my art out there when I'm just starting out and have no connections? Finding other artists to collaborate with is a great artist promotion strategy for new artists.

Having another creative person involved means more people volition exist enlightened of your collaborative work. All new artists face up the problem of how to get their art out there, and it's easy to forget that yous don't have to navigate the fine art world completely alone.

While finding other artists who work in the same medium as you is a reasonable place to start, if y'all think outside the box, the opportunities are countless. For instance, y'all could detect a band that needs encompass art for their next album.

Apply for grants.

An fine art grant can help you gain recognition equally an artist. Some art grant organizations like to promote the corking artwork they've supported, so it may result in some media coverage.

There are a lot of art grants bachelor; expect for ones that are the all-time fit for your piece of work, and get to writing a killer grant awarding.

Identify your fine art in flick and TV projects.

Some artists make a living creating artwork that appears in film and TV. This artwork can range from a painting that volition exist hanging in the groundwork to a business logo or a storefront.

If you're successful in getting your art into a movie or Goggle box show, it will result in a lot of eyes on your work and your proper name in the project's credits.

Outset by contacting local production companies or, failing that, local picture and TV students. While having your work in a educatee production likely won't launch you into stardom, it is a mode to outset demonstrating your power to run across the unique requirements involved with film and TV production.

Submit your work to art posting websites.

We've talked most submitting your work to competitions and grants, but some other way to promote your artwork online more regularly is to submit it to art websites. Even when in that location aren't active competitions going on, sites like these can still display your work to a new audition:

Jumbo
Hi Fructose
Artist A Day

Earlier submitting, make certain you check out if they're looking for any special themes or types of art.

To get the nearly out of your social media presence you need a solid content strategy, an agreement of your account analytics, and techniques to regularly attain a wider audition.

When learning how to market art online, become through each of the steps outlined here to brand sure you're beingness strategic and effective. Social platforms have become the key to artist promotion, and while you don't take to use every single social channel, endeavour a few to notice out which ones go you lot the most traction.

Create a strategy for marketing art online.

Before you start marketing your art on social media, make certain you create a strategy. If yous don't take physical goals in mind, information technology's harder to assess your progress and identify areas where your artist cocky-promotion isn't delivering results.

This is why you should beginning by creating a social media strategy for how to promote your artwork online. It should include things like what you want to get out of your artist promotion campaign, what blazon of audience you want to target, and which platforms you lot are going to use.

Set upwards concern accounts on Facebook and Instagram.

Use business pages on Facebook and Instagram instead of personal social media pages to promote your fine art online. Your artist promotion will look more professional, and you'll have access to more analytics tools to improve your social media marketing. With data, y'all'll be able to see exactly which pieces of content were most constructive in the past.

For instance, once yous accept a business concern page, you lot'll be able to use more analytics tools and create Facebook ads. You should start with setting up your Facebook concern folio, since it'due south required to create a business account on Instagram.

Get your followers to promote for you.

Peer-to-peer promotion is one of the cornerstones of a proficient social media strategy. That ways finding ways to get your followers to promote on your behalf.

1 way to do that is with contests. For example, some companies offer costless products as prizes and inquire participants to enter the competition by making a post that mentions the company or product.

Equally an contained artist, you lot likely won't be able to offer an expensive grand prize. Even so, if you become creative, at that place are enough of ways you could entice people to participate.

For example, y'all could task the participants with creating a post nearly their favorite piece from your portfolio, and offer ane of your artworks equally a prize. Participants will be able to market artwork online to their networks. This is a elementary artist cocky-promotion idea that yous can use on a regular basis.

Cross-promote with other artists.

There are lots of artists out there in the aforementioned position as you: they're likewise looking for ways to promote their work. Then, one easy mode to get some artist promotion is to hold to cross-promote with another creative person. It can exist equally simple as making some posts that highlight the artist'southward work and what you like about it, with an agreement that they will exercise the same.

Information technology'south an art marketing win-win: y'all'll both become some more than optics on your work. And since everyone'due south taste in fine art is different, you can cross-promote without worrying almost sending potential clients to a competitor.

Track your progress with analytics tools.

Tools such equally Facebook Insights and Instagram Analytics tin help you see how well your social media promotions are working. These tools tin tell you things like how many views each of your posts attract, and how many of those visitors clicked through to see your online portfolio. By comparing the performance of your various posts and social media strategies, you can become a better sense of which art marketing efforts piece of work and which don't.

While the tools that are built into Facebook and Instagram provide plenty info to go started, when y'all're fix, at that place are many third-party analytics tools that go further.

Be inspired by your fellow artists online.

Study the social media accounts of the artists yous look up to – or whatsoever artists that have mastered artist cocky-promotion. You should examine everything about them; from the types of images they post to their posting schedule. By learning what makes these social media accounts so successful, you'll proceeds some insight into what you tin do better.

Use post-scheduling tools.

Consistently posting fresh content to your social media is important. Information technology's a great way to keep your followers engaged and attract new ones. Yet, it tin exist a pain to stay on pinnacle of it twenty-four hour period after day.

Luckily, there are a variety of scheduling tools that can take the stress out of it. These tools will permit y'all create your posts at your own pace, and so schedule them to be automatically uploaded at specific times.

These tools arrive like shooting fish in a barrel to mail service at the best times. Every bit your analytics will likely prove you, fourth dimension of solar day tin be a major determining cistron in whether or not your art marketing is seen by your audience.

And so, if you're interested in learning more about the scheduling tools that are out at that place, hither'southward a list of the best Instagram scheduling tools.

Y'all might assume you'd have to spend a lot of coin to get whatever return from advertising on Facebook. But that'south non the case. You tin can start by spending as fiddling as $1! (listen you, $1 won't get you very far, but we all have to start somewhere.)

Facebook Ads offer a lot of flexibility. You can starting time small and calibration up as needed. You can also examination different fine art promotion formats using Facebook Ads, such as photo and video ads, to encounter which ones pique your audience's interest. Another slap-up characteristic with Facebook Ads is that you can get very detailed with the audience you want to target, based on everything from age group, to geographic location, to their particular interests.

Now what?

Congrats—you're on your way to mastering how to promote your art. If you put these methods into practice, yous'll find your reputation growing and new opportunities arising.
Skilful artist promotion and art marketing tin even help you go your fine art into an fine art gallery. Once you beginning marketing your art the right way, annihilation can happen, from gallery representation to booming sales. It's fourth dimension to go out in that location and share your work with the globe!

Eliina has an all-encompassing background in analogy and design. She has been working at Zenfolio for the last 2 years helping photographers encounter their business organisation and website needs.

*Promotion valid until May 31, 2022 at 11:59 p.one thousand. PST. Promotional discount off the subscription price of a new ProSuite, PortfolioPlus or Portfolio annual programme will be automatically applied at checkout with code SPRING2022. Discount applies to the first twelvemonth only. Cannot be combined with whatever other promotion. Portfolio, Portfolio Plus and ProSuite plans are currently bachelor to customers in the United States, United Kingdom and Australia merely.

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